In a refreshing change of news, Mike, Scott and the team at Atlassian have observed, planned and delivered to the market a unique offering.
For 5 days, you can buy a Atlassian software (Confluence and JIRA) 5 user licenses for only $5 http://www.atlassian.com/starter/. The proceeds of which, go to Room to Read
(http://www.roomtoread.org/), a charity aimed at assisting rural children around the world to read. The target is to hit 25k worth of sales, I think they will blitz this.
Not only is this a refreshing change for corporate social responsibility, and a nice warm feeling of giving to charity. It is also a leg up to those startup companies that can now afford to use best-in-class software.
This move will no doubt bring attention to Atlassian in the short term, but I think the benefits will be in the long term, as these small startup companies grow into larger ones - no doubt there will be some loyalty carry through.
Hat's off to the Atlassian team, and a challenge issued to the rest of the enterprise software community. Today Oracle bought Sun, but Atlassian also made a mark in their own unique way.
